Creative Dygital Xperiential

Europratik

Euro Pratik is an innovative designer and importer of products, with an objective of creating a world-class interior & exterior environment. With credible experience, expertise & understanding of the interior décor industry they have achieved great heights by sourcing and importing materials from the international market, thereby bringing desirable global interior décor solutions closer to India at a competitive cost.

Brand, Marketing, Tech

Work:

Website Redesign, UI/UX, Mobile Application.

Goal:

Euro Pratik was expanding its horizons and it wanted its website to reflect that. We were to create a contemporary website that reflected the newness of the company. We had to give it a new identity. The website was to be easy to navigate, be user-friendly and since it dealt with décor, the website itself had to look colourful, trendy and attractive.

Challenge:

Though Euro Pratik had established itself in the décor industry, there was still a significant quiet about it being one of the best brands in the market and our challenge was to effectively portray it as one.

Also, we had to successfully display Euro Pratik’s vast range of products and make this product navigation easy for the website visitors.

Solution:

We, at DOW, redesigned the website to present all of Euro Pratik’s requirements in a polished way. Our website designers and developers created a responsive, mobile friendly website and categorized their products for specific target audiences into three categories – commercial, retail and residential. To give a better idea of the price of the products, we also defined their ranges into economic, exclusive and premium.

To create brand awareness, we got our content team to write educative, industry-related blogs to establish Euro Pratik as a reputed brand in the market.

Through the Image Gallery and Décor Stories we gave a glimpse of the capabilities of Euro Pratik’s work and the magical designs their cutting edge products have helped create.

We also made newsletters and created a platform where users could subscribe to them and also be a part of the Euro Pratik family where members can avail of customized solutions and discounts.

Result:

An eye-catching website in line with the trends that gives the user an instant idea of Euro Pratik’s legacy and expertise. The two-click theory aids easy navigation and helps guide users to their products of interest through search or browsing through categories. After the website revamp, the traffic to the website on the website and the time spent by the user increased manifold to the advantage of our client.

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